What is the strategy of Singapore Airlines?
We examine how Singapore Airlines has achieved its outstanding performance and sustained its competitive advantage, through effectively implementing a dual strategy: differentiation through service excellence and innovation, together with simultaneous cost leadership in its peer group.
What are Southwest’s core competencies?
Southwest Airlines is a fine example of a company that is committed to its core competencies – efficient operations to drive its low cost structure, outstanding delivery of customer service and innovative HR management practices.
What is the mission statement of Singapore Airlines?
Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximising returns for the benefit of its shareholders and employees.
What makes Singapore Airlines successful?
Innovative with customer experience. Singapore has always been very innovative when it comes to customer experience. They were the first airline to have satellite communications for passengers, on-demand seatback entertainment screens for economy and first-class suites on board their A380.
What is SIA business model?
As the airline with one of the youngest fleet in the world, SIA’s cost-effective infrastructure model enables service excellence. A younger fleet not only allows lower maintenance cost and fuel consumption, it also supports a higher utilization rate- SIA planes fly for 13.7 hours per day vs.
Why is Singapore Airlines one of the top airlines?
The carrier took home several awards, including World’s Best Airline Cabin Staff, Best Airline in Asia, World’s Best First Class, World’s Best First Class Seat, Best Economy Class Onboard Catering, and COVID-19 Airline Excellence.
What are core competencies in airlines?
This is the story of the airline industry, a story of survival and emerging trends that fuel growth. Within these trends, there are some that become necessary core competencies for future prosperity. Five are essential for the modern airline: social media, channel mix, analytics, revenue innovation and standardization.
What are Southwest Airlines resources and capabilities?
By using effective and efficient strategies the Southwest Airlines is able to earn profits for last three decades. Some of their strategies are low charging of prices than the competitors, hedging of oil, cost minimization, treating the employees well, point to point service, efficient web presence, etc.
What is the competitive advantage of Southwest Airlines?
Southwest Airlines’ competitive advantage also comes from its low operating costs. The company is always looking for ways to cut costs to keep ticket prices low. This benefits the airline in two ways: it helps it to be more profitable, and it builds customer loyalty.